“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.”

– Donald A. Norman, The Design of Everyday Things


With 13 years of Product Design and UI UX experience, I am leveraging data-driven methods to create user interfaces and experiences that drive business success.

I employ a user-centered approach in my design process, utilizing Design Thinking techniques, and measuring results with KPIs.

Adept in agile and lean methodologies, I bring expertise in UX prototyping, as well as perfect UI, Figma, and Design Systems.

Continuous learning and improvement are at the core of my design philosophy. I am constantly seeking out new tools and services, and staying up to date with the latest industry trends and best practices.



Apr 2022 – Present

Dubai, UAE


Senior Product Designer — B2B, e-commerce, payment methods

I am leading the UX, UI and research for Tradeling, MENA's largest B2B e-commerce marketplace. I had a chance to work with all verticals, including Buyer experience, Seller experience, and Operations excellence. My role involves:

  • Data-driven UX/UI for eCommerce B2B platform: 2x checkout conversion, +15% in registration conversion.
  • Led research and design for an Enterprise eProcurement platform, built within a record one-month timeline.
  • Designed a multi-cart checkout system, resulting in a 20% increase in AOV.
  • Researched and introduced new payment methods, contributing to a 24% increase in GMV.
  • Proactively monitored user behavior & KPI’s through GA and Hotjar to identify gaps/opportunities for improvement.
  • Led and mentored the design team, including UX strategy creation, co-created Cargo design system
  • Co-created and maintained Tradeling's design system, optimizing twice UI design time.

Aug 2017 – Feb 2022

Kyiv, Ukraine


While working as an in-house Product Designer for SeniorDev, a Norwegian IT service company, I provided design services to some of its clients on an outsourced basis:

Lead Product Designer — Geotech, Nov 2021 - Feb 2022

I led the research, UX, and UI of the iOS/Android app for Geotech, a Norwegian company specializing in Controlled Explosive Demolition services for construction companies.

  • Conducted research to inform UX design, using methods such as Story Maps, User Scenarios and Flows, Customer Journey Maps, Personas, Prototypes, and User Testing.
  • Facilitated design workshops and conducted Usability Studies.
  • Created UX and UI for the Geotech app.
Senior Product Designer — Diggecard, Sep 2019 - Nov 2021

In a record 3 months term, I created a UX and UI for the back-office dashboard which allowed the organization to transfer all 200 new customers to its own platform after acquisition. Diggecard is a B2B and B2C SaaS company that delivers Gift Card technology to a wide range of clients across the EU and UK.

  • UX & UI for Diggecard's core products, including web applications, dashboards, merchant portals, and websites.
  • Created and maintained tokenized Design System.
  • UX & UI for Diggecard's customers, including Webflow websites, email templates (MJML), purchase interfaces, and style guides.
  • Developed Diggecard's visual identity, branding, illustrations, presentations, motion videos, and graphic assets.
Senior Product Designer — SIMP (now Loyall), Feb 2019 - Aug 2019

I led the research, UX, and UI of a visual email builder, Big Data dashboard, and tokenized component library for Simp (now Loyall), a Norwegian technology company that specializes in collecting, analyzing, and using customer data.

  • UX & UI for Customer onboarding interface. 
  • Created and maintained custom Style and component Library
  • UX & UI for Dashboards — interfaces for visualizing big data collected during the onboarding and further activity, creating marketing campaign interfaces.
  • UX & UI for visual Email builder.
Senior Product Designer — Geddit, Aug 2017 - Feb 2019

Geddit is a Norwegian company that helps businesses connect with their audiences through real-world challenges and treasure hunts.

  • UI for the cross-platform iOS/Android gaming App
  • UX and UI for back office dashboard/admin panel.
  • Contributed to the visual design of the Geddit identity and website.
  • Designed 3D assets that brought the gaming experience to life.

Aug 2016 – Apr 2017

Prague, Czech Republic


Senior Product Designer

As a Senior Product Designer at 4finance, a global leader in digital consumer finance, I contributed to the company's mission of providing fast and convenient financial solutions through automation and data-driven insights.

  • UI design for a CRM dashboard to support customer management and loan administration.
  • Website and landing page UI design for two of 4Finance's most well-known sub-brands, Vivus and Zaplo, which serve customers in over 30 countries.
  • Creation of video and motion design, as well as preparation of graphic assets.

Aug 2014 – Jan 2015

Prague, Czech Republic


UX & UI Designer

At SocialSharks, a Prague-based company specializing in social media marketing, I contributed to helping brands and companies maximize their potential on social networks.

  • Designing user interfaces for web applications and games for well-known brands such as Unicredit Bank, UEFA, Lidl, and BigShock.
  • Developing graphic assets for Facebook and other social media platforms for numerous Czech and international brands.
  • Creating graphic designs for print materials and other promotional materials.

Aug 2011 – Jul 2014

Prague, Czech Republic

Vilvoorde, Belgium

Freelance & Outsource

UX & UI Designer

During my Master's studies in the Czech Republic I continued to work as a freelance UX and UI designer. My clients include MSD, Mastercard, Bud, Hoegaarden, and more.

  • Designing UI for promo websites for brands including Mastercard, MSD, Bud, Hoegaarden.
  • Application design for Coca-Cola Belgium for Squaremelon Belgium.
  • Creating graphic designs for print materials and other promotional materials.

My skills

My Tools


I rely on Miro daily for a range of tasks, from organizing research boards and benchmarking exercises to creating user flows and diagrams, collaborating with others, and presenting my work.

I've been using Miro since its early days as Realtimeboard, and it's been impressive to see how the tool has evolved and improved over time.


Figma is my top choice for UI design. Its versatility allows me to create enterprise-level Style and Component libraries that can be shared and used by every designer on my team and organization.

With the help of Components and auto-layout, I am able to significantly speed up the UI creation process.


Hotjar is an indispensable tool that I use for a range of tasks, from conducting user research to analyzing website performance and user behavior. 

I rely on its features to gather feedback through surveys and polls, track user behavior through heatmaps and session recordings, and analyze conversion funnels. I've been using Hotjar for quite some time now, and it continues to impress me with its user-friendly interface and powerful capabilities.

Google Analytics

Google Analytics is my go-to tool for website analytics and tracking. Its powerful features allow me to measure website performance, user behavior, and conversion rates. 

I rely on it to track website traffic, monitor user behavior, and analyze user demographics. With Google Analytics, I am able to gain valuable insights into my organization's website's performance and optimize it for better user engagement and conversion rates.


Jira is an essential tool that I use to ensure timely delivery of design projects. I use Jira to create design tasks, track their progress, and assign them to team members. 

 With Jira, I can easily manage the design workflow and ensure that all design tasks are completed on time and to the highest quality standards.


Adobe Creative Suite







Case studies


SIMP - Big data

Simp (now Loyall) is a Norwegian technology company that specializes in collecting, analyzing, and using customer data. The project was featured on Behance.

Diggecard - SaaS

Diggecard is a B2B and B2C SaaS company that delivers Gift Card technology to a wide range of clients across the EU and UK.


Cryptocurrency marketplace UX and UI, identity design, graphics.


Geddit is a Norwegian company that helps businesses connect with their audiences through real-world challenges and treasure hunts.


A selection of interfaces I worked with during 2016-2022.


  • We and I have worked with Philip for many years at Seniordev, and he's done a great job. Delivers fast and good results, understands the business domains, suggest good solutions and in general a very nice fellow. I highly recommend Philip and wish the very best for the future.
    Thomas Vervik
  • Philip is a goal-oriented designer who never stops till it is done. A good listener and team player too. Philip is exceptionally dedicated to his work. During the period I worked with him I noticed his eye for detail, teamwork spirit, and objectivity in every assignment.
    Alexej Belov

Certifications and education

Bachelor of Visual Arts

Kyiv National University of Construction and Architecture, 2007-2011

Master of Media & Sociology

Metropolitan University Prague, 2013-2015 (unfinished)

Google UX Design Professional

Professional UX certification by Google

Top 5% of Designers Worldwide

Verified Designer by UXCEL

Ukrainian Design Award

Winner — Best of Posters, 2012

Connect with me

¬ hi@philipsamarets.com

Feel free to contact me using the email address above. And in the meantime please download my resume:

Download Resume .pdf, 1.6 Mb