I lead the design and strategy of world-leading AI products for major UAE and global organizations and government entities.
I combine AI, product strategy and user experience to turn complex challenges into scalable, high-impact solutions.
Work experience
Mar 2025 – Present
Abu Dhabi, UAE
Inception, G42
AI Senior Product Designer — leading the Catalyst team
As part of G42’s Inception, I lead the design of AI products for major UAE and global organizations, including ADNOC, ADCB and Mubadala, as well as government entities.
- Building AI products with AI tools in Middle East's largest AI Company.
- Led design for Investment AI products used by ADNOC, Mubadala, ADBC and others.
- Lead and Founding designer of Catalyst: an enterprise AI platform and agent factory
- Led design and consulted for ADNOC’s Meerai: a multi-platform corporate investment platform for the leadership of one of the largest group companies in the UAE
- Led design for Inception products: Claw, Command center, Agent builder.
- Led and mentored the design team, facilitated transition to Claude Design.
- Co-created and maintained Inception AI native design system.
Oct 2024 – Mar 2025
Abu Dhabi, UAE
Liquidity Capital
AI Senior UX/UI Designer — credit investments, equity, corporate AI
I led research and design for Liquidity’s AI Assistant, enhancing investment insights and decision-making for Liquidity Capital, a $4B investment firm with 80+ portfolio companies worldwide.
- In record time, researched and designed Liquidity’s AI Assistant — an investment tool leveraging proprietary data and best AI design practices from Perplexity, ChatGPT, and Claude to enhance decision-making and forecasting for a multibillion-dollar portfolio.
- Established and optimized design processes to improve operational efficiency and collaboration across Product, Design, and Tech teams.
- Led the development and implementation of Liquidity’s Design System, reducing UI design time by 2x.
- Researched and designed an FCF (Free Cash Flow) simulation tool to support strategic financial planning for investment managers.
Apr 2022 – Oct 2024
Dubai, UAE
Tradeling
Senior Product Designer — B2B, e-commerce, payment methods
I led the UX, UI and research for Tradeling, MENA's largest B2B e-commerce marketplace. I had a chance to work with all verticals, including Buyer experience, Seller experience, and Operations excellence. My role involves:
- Data-driven UX/UI for eCommerce B2B platform: 2x checkout conversion, +15% in registration conversion.
- Led research and design for an Enterprise eProcurement platform, built within a record one-month timeline.
- Designed a multi-cart checkout system, resulting in a 20% increase in AOV.
- Researched and introduced new payment methods, contributing to a 24% increase in GMV.
- Proactively monitored user behavior & KPI’s through GA and Hotjar to identify gaps/opportunities for improvement.
- Led and mentored the design team, including UX strategy creation, co-created Cargo design system
- Co-created and maintained Tradeling's design system, optimizing twice UI design time.
Aug 2017 – Feb 2022
Kyiv, Ukraine
SeniorDev
While working as an in-house Product Designer for SeniorDev, a Norwegian IT service company, I provided design services to some of its clients on an outsourced basis:
Lead Product Designer — Geotech, Nov 2021 - Feb 2022
I led the research, UX, and UI of the iOS/Android app for Geotech, a Norwegian company specializing in Controlled Explosive Demolition services for construction companies.
- Conducted research to inform UX design, using methods such as Story Maps, User Scenarios and Flows, Customer Journey Maps, Personas, Prototypes, and User Testing.
- Facilitated design workshops and conducted Usability Studies.
- Created UX and UI for the Geotech app.
Senior Product Designer — Diggecard, Sep 2019 - Nov 2021
In a record 3 months term, I created a UX and UI for the back-office dashboard which allowed the organization to transfer all 200 new customers to its own platform after acquisition. Diggecard is a B2B and B2C SaaS company that delivers Gift Card technology to a wide range of clients across the EU and UK.
- UX & UI for Diggecard's core products, including web applications, dashboards, merchant portals, and websites.
- Created and maintained tokenized Design System.
- UX & UI for Diggecard's customers, including Webflow websites, email templates (MJML), purchase interfaces, and style guides.
- Developed Diggecard's visual identity, branding, illustrations, presentations, motion videos, and graphic assets.
Senior Product Designer — SIMP (now Loyall), Feb 2019 - Aug 2019
I led the research, UX, and UI of a visual email builder, Big Data dashboard, and tokenized component library for Simp (now Loyall), a Norwegian technology company that specializes in collecting, analyzing, and using customer data.
- UX & UI for Customer onboarding interface.
- Created and maintained custom Style and component Library
- UX & UI for Dashboards — interfaces for visualizing big data collected during the onboarding and further activity, creating marketing campaign interfaces.
- UX & UI for visual Email builder.
Senior Product Designer — Geddit, Aug 2017 - Feb 2019
Geddit is a Norwegian company that helps businesses connect with their audiences through real-world challenges and treasure hunts.
- UI for the cross-platform iOS/Android gaming App
- UX and UI for back office dashboard/admin panel.
- Contributed to the visual design of the Geddit identity and website.
- Designed 3D assets that brought the gaming experience to life.
Aug 2016 – Apr 2017
Prague, Czech Republic
4Finance
Senior Product Designer
As a Senior Product Designer at 4finance, a global leader in digital consumer finance, I contributed to the company's mission of providing fast and convenient financial solutions through automation and data-driven insights.
- UI design for a CRM dashboard to support customer management and loan administration.
- Website and landing page UI design for two of 4Finance's most well-known sub-brands, Vivus and Zaplo, which serve customers in over 30 countries.
- Creation of video and motion design, as well as preparation of graphic assets.
Aug 2014 – Jan 2015
Prague, Czech Republic
Socialsharks
UX & UI Designer
At SocialSharks, a Prague-based company specializing in social media marketing, I contributed to helping brands and companies maximize their potential on social networks.
- Designing user interfaces for web applications and games for well-known brands such as Unicredit Bank, UEFA, Lidl, and BigShock.
- Developing graphic assets for Facebook and other social media platforms for numerous Czech and international brands.
- Creating graphic designs for print materials and other promotional materials.
Aug 2011 – Jul 2014
Prague, Czech Republic
Vilvoorde, Belgium
Freelance & Outsource
UX & UI Designer
During my Master's studies in the Czech Republic I continued to work as a freelance UX and UI designer with various European design agencies. The clients include MSD, Mastercard, Bud, Hoegaarden, and more.
- Designing UI for promo websites for brands including Mastercard, MSD, Bud, Hoegaarden.
- Application design for Coca-Cola Belgium for Squaremelon Belgium.
- Creating graphic designs for print materials and other promotional materials.
Case studies
SIMP - Big data
Cargo Design System
Diggecard - SaaS
Gearchain
Geddit
Interfaces
My skills
Design Team Lead
Passionate leader empowering designers to craft user-centric, innovative products that solve customer needs and achieve business objectives. Expert in establishing efficient design processes.
Establish design processes
Communicate with stakeholders
Advocate for design
Collaborate with Engineers
Growth-focused UX & UI
I provide best-in-class growth-focused UX and Interface Design, pushing the needle and improving the company's KPIs. I utilize the principles of Human Centered Design and Design Thinking.
Research and interviews
User flows, wireframes, prototypes
Handover to Engineers
Continuous improvement, KPIs
AI Native Design Systems
AI native Design Systems offer unparalleled flexibility and speed, allowing me to quickly and easily reuse and adapt pre-existing design components to create new designs in Claude Design and Figma Make. This ensures consistency across all design assets and saves me valuable time.
Create and maintain AI components
Promote among Engineers
Mentor and educate Designers
How I work with AI
Claude Design
I rely on Claude Design daily to build products, using AI-native design systems to streamline my entire workflow.
Figma + Make
Figma is my top choice for UI design. Its versatility allows me to create enterprise-level Style and Component libraries that can be shared and used by every designer on my team.
Hotjar
Hotjar is an indispensable tool that I use for a range of tasks, from conducting user research to analyzing website performance and user behavior.
Google Analytics
Google Analytics is my go-to tool for website analytics and tracking. Its powerful features allow me to measure website performance, user behavior, and conversion rates.
Jira
Jira is an essential tool that I use to ensure timely delivery of design projects. I use Jira to create design tasks, track their progress, and assign them to team members.
Adobe Creative Suite
Mobbin
Reviews
From day one, Philip demonstrated exceptional proficiency, a methodical mindset, and sharp product thinking. He approaches challenges with clarity and structure, always considering both user needs and business goals. Philip is efficient, creative, and consistently makes thoughtful design decisions grounded in thorough research. In a short time, he made a meaningful impact—not only on his projects but also on our workflows, tools, and collaboration with R&D.
Philip demonstrates all the qualities you’d expect from a top-tier senior product designer. I had the pleasure of working closely with Philip at Tradeling, where he was the key Product Designer responsible for developing most of our essential features and the user experience we enjoy today. His expertise in e-commerce product design consistently raised the bar for our entire team. What sets Philip apart is his data-driven approach and his ability to put himself in the customer’s shoes. He doesn’t just design interfaces; he crafts user experiences that resonate with our audience. He is diligent in following effective design processes, ensuring that every decision is backed by insights and aligns with our goals. Moreover, Philip is an excellent listener who genuinely values feedback. His collaborative spirit fosters an environment where ideas are freely exchanged and innovation thrives. Beyond his professional skills, he brings a human touch to the workplace—always approachable, supportive, and committed to the team’s success. I highly recommend Philip to any organization seeking a talented and dedicated senior product designer. He would be an invaluable asset to any team.
Philip is a goal-oriented designer who never stops till it is done. A good listener and team player too. Philip is exceptionally dedicated to his work. During the period I worked with him I noticed his eye for detail, teamwork spirit, and objectivity in every assignment.
We and I have worked with Philip for many years at Seniordev, and he's done a great job. Delivers fast and good results, understands the business domains, suggest good solutions and in general a very nice fellow. I highly recommend Philip and wish the very best for the future.
Certifications and education
Bachelor of Visual Arts
Kyiv National University of Construction and Architecture, 2007-2011
Master of Media & Sociology
Metropolitan University Prague, 2013-2015 (unfinished)
Connect with me
¬ hi@philipsamarets.com
Based in Abu Dhabi (GMT+4) — open to remote roles with US/UK/AU overlap and to relocation.