Hi, my name is Philip. I'm a Lead AI Product Designer with a focus on AI, e-commerce and fintech.
I design and ship enterprise AI products for ADNOC, Mubadala, ADCB and UAE government entities, and build the teams and design systems behind them.
About me
I direct the product strategy and design of next-generation AI solutions for major UAE and global entities.
By combining AI, product strategy, and user experience, I turn complex challenges into scalable, high-impact solutions.
Case studies
The four products below were designed at Inception (G42). They are private, so I walk through them live on request.
Command Center
AI adoption and ROI dashboard
An enterprise-wide view of AI adoption, utilization and cost. At its core is the Intelligence Impact Quotient: a measure of how deeply and meaningfully AI is used, tracked at every level from individual to group, with governed access at each.
My role: design lead and founding product designer. Research, prototyping, agent workflows and product management.
Private — walkthrough on request.
Catalyst
Enterprise AI platform and agent builder
An enterprise platform for building, deploying and governing AI agents and workflows. Teams create agents, discover what others have built, and scale what works, turning AI from a pilot project into everyday infrastructure.
My role: design lead and founding UX/UI designer. Research, prototyping, agent workflows and product management.
Private — walkthrough on request.
Alpha
AI investment platform for institutional investors
Surfaces patterns buried in large volumes of unstructured data, so investment teams decide faster and with less bias. Due diligence, credit and equity modules, plus portfolio monitoring. Built for investment committees and credit managers.
My role: design team lead. UX/UI design, research and product management.
Private — walkthrough on request.
Claw
AI task scheduler and assistant
A secure AI assistant woven into everyday employee workflow. Answers questions, sets tasks, and turns uncertainty into a decision in seconds.
My role: design team lead. Research, prototyping, product build and management.
Private — walkthrough on request.
Earlier work
Checkout and payment methods
Expanded payment methods and a multi-cart checkout: +24% GMV and +20% average order value.
Cargo Design System
A single source of truth for designers and developers. Halved UI design time.
SIMP
Visual email builder, big-data dashboards and a tokenized component library for Simp (now Loyall).
Diggecard
Back-office dashboard that moved 200 newly acquired customers onto Diggecard's own platform in three months.
Gearchain
Marketplace UX and UI, identity design and graphics.
Geddit
Cross-platform iOS and Android game, back office and identity for a Norwegian treasure-hunt company.
Work experience
Inception, G42
Mar 2025 – Present
Abu Dhabi, UAE
AI Senior Product Designer, leading the Catalyst team
I design and ship enterprise AI products used by ADNOC, Mubadala, ADCB and UAE government entities, and lead a team of three designers.
- Founding designer of Catalyst, the enterprise AI agent platform.
- Designed Meerai, ADNOC's investment platform for C-suite leadership.
- Shipped design for Inception's product suite: Claw, Command Center, Agent Builder.
- Co-created Inception's AI-native design system, used across all products.
Liquidity Capital
Oct 2024 – Mar 2025
Abu Dhabi, UAE
AI Senior UX/UI Designer: credit investments, equity, corporate AI
I led research and design for Liquidity's AI Assistant, enhancing investment insights and decision-making for a $4B investment firm with 80+ portfolio companies worldwide.
- Researched and designed the AI Assistant in record time, on proprietary data and the best patterns from Perplexity, ChatGPT and Claude.
- Led Liquidity's design system, cutting UI design time in half.
- Designed a free cash flow simulation tool for investment managers.
Tradeling
Apr 2022 – Oct 2024
Dubai, UAE
Senior Product Designer: B2B, e-commerce, payment methods
I led UX, UI and research for MENA's largest B2B e-commerce marketplace, across buyer experience, seller experience and operations.
- Doubled checkout conversion and lifted registration conversion by 15%.
- Designed a multi-cart checkout that raised average order value by 20%.
- Introduced new payment methods, contributing to a 24% increase in GMV.
- Designed an enterprise eProcurement platform in one month, and co-created the Cargo design system.
SeniorDev
Aug 2017 – Feb 2022
Kyiv, Ukraine
Lead Product Designer for Geotech, Diggecard, SIMP and Geddit
In-house designer at a Norwegian IT services company, working with its clients on a eCommerce gift-card SaaS, big-data dashboards and a cross-platform game.
4Finance
Aug 2016 – Apr 2017
Prague, Czech Republic
Senior Product Designer
CRM dashboard for loan administration, plus websites, landing pages and motion for Vivus and Zaplo, serving customers in over 30 countries.
Socialsharks
Aug 2014 – Jan 2015
Prague, Czech Republic
UX and UI Designer
Web applications and games for UniCredit Bank, UEFA, Lidl and BigShock, and social media assets for Czech and international brands.
Freelance and outsource
Aug 2011 – Jul 2014
Prague and Vilvoorde
UX and UI Designer
Promo websites and applications with European agencies for Mastercard, MSD, Bud, Hoegaarden and Coca-Cola Belgium, alongside my Master's studies.
My skills
Design Team Lead
Passionate leader empowering designers to craft user-centric, innovative products that solve customer needs and achieve business objectives. Expert in establishing efficient design processes.
- Establish design processes
- Communicate with stakeholders
- Advocate for design
- Collaborate with engineers
Growth-focused UX and UI
Best-in-class, growth-focused UX and interface design that moves the company's KPIs, built on the principles of Human-Centered Design and Design Thinking.
- Research and interviews
- User flows, wireframes, prototypes
- Handover to engineers
- Continuous improvement, KPIs
AI-native design systems
AI-native design systems let me reuse and adapt existing components to create new designs quickly in Claude Design and Figma Make, keeping every design asset consistent.
- Create and maintain AI components
- Promote among engineers
- Mentor and educate designers
How I work with AI
Claude Design
Figma + Make
Hotjar
Google Analytics
Jira
Adobe Creative Suite
Mobbin
Reviews
“From day one, Philip demonstrated exceptional proficiency, a methodical mindset, and sharp product thinking. He approaches challenges with clarity and structure, always considering both user needs and business goals.”
Aya Weinstein
Liquidity Capital
“What sets Philip apart is his data-driven approach and his ability to put himself in the customer’s shoes. He doesn’t just design interfaces; he crafts user experiences that resonate with our audience.”
Ahmed Moawad
Tradeling
“Philip is a goal-oriented designer who never stops till it is done. A good listener and team player too. During the period I worked with him I noticed his eye for detail, teamwork spirit, and objectivity in every assignment.”
Alexej Belov
4Finance
“We have worked with Philip for many years at Seniordev, and he’s done a great job. Delivers fast and good results, understands the business domains, suggests good solutions and in general a very nice fellow.”
Thomas Vervik
SeniorDev
Certifications and education
Bachelor of Visual ArtsKyiv National University of Construction and Architecture, 2007–2011
Master of Media and SociologyMetropolitan University Prague, 2013–2015 (unfinished)
Google UX Design ProfessionalProfessional UX certification by Google. View on Credly
Top 5% of designers worldwideVerified designer by Uxcel. View the report
Ukrainian Design AwardWinner, Best of Posters, 2012. View the entry